In-Situ Photography

IN-SITU PHOTOGRAPHY:

Stunning in-situ photography is essential to accurately capture the colour and detail of your artworks in an environment that motivates your audience.

It's essential for successful artists to reach audiences beyond those who can see your artwork in person - in a gallery or on the wall of a purchaser. This of course involves posting and sharing images of your art online via Instagram and other social media platforms (including Etsy, Deviant Art, Saatchi Gallery, Artfinder, Artsy, Facebook, X etc.) 

To create a viewing experience that stimulates a potential buyer, it’s essential to use representations your artwork that are compelling to the viewer and having in-situ photographs conveys additional visual information that is often essential to generate a sale.

When relying on photographs of your artwork for visual communication with your audience, it’s essential to make your customer experience as compelling as possible. Great artwork photographs help showcase your talent in its best possible light, providing an accurate representation which increases your credibility as an artist.

In-situ shots instantly demonstrate the scale of your artwork work in relation to other objects and furnishings - it’s not always easy to envisage when looking at an image of an artwork alone. When an artwork is shown to scale in a specific room setting, the impact that your artwork has on the room itself is clear, showing your artwork as the focal point and wowing a buyer who aspires to that environment.

The composition of an in-situ image is essential - showing a diptych, triptych, or other groupings suggests to a buyer that they need to buy more than one of your artworks to get the look shown in the photograph. - including close-ups which are as crucial as photographs of entire pieces.

In-situ photography presents your artwork in an environment where they belong - an elegant dining room, a contemporary living room or a corporate lobby. When displaying your artwork in a chosen setting, it offers a suggestion to the viewer in an environment they can relate to that encourages a sale.

Call Tristan on 07890 271563 or email us at info@gicleexpress.com to find out how our In-Situ Photography service will deliver for you.